Google tips

If it was easy, everybody would be doing it. Getting a company’s name and products, or services, onto the first page of a genuine Google search isn’t a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?
Specifically the four skills needed for SEO work are:
Web Design – producing a visually attractive page
HTML coding – developing Search Engine friendly coding that sits behind the web design
Copy writing – producing the actual readable text on the page
Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

Copyright 2005 Ted Kushner

Let me ask you a simple question- what do you think is the number one driving force behind the enormous success of Google?

Ok, so over the past month or so I’ve been collecting various search engine optimization questions from all of you. Today, I’m going to answer what was the most frequently asked question over the past month.

As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of “Google Dance”. The Google Dance is simply that the predetermination of when the actual update will commence.

Ok, so over the past month or so I’ve been collecting various search engine optimization questions from all of you. Today, I’m going to answer what was the most frequently asked question over the past month.

Oops! I meant “web content management system for windows.” Do search engines understanding consumer search engine typos? Typing something so close to what you are looking for, like typing “web content management system fr window” instead of “web content management system for windows” may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.

If you have been marketing on the internet for any length of time you have surely heard that reciprocal linking is a great way to boost your google page rank as well as your search engine ranking. But what does reciprocal linking actually mean?

When I started my e-business, I ask my web-designer friend to
make a site which is really brainstorming. He did me a great
favor and really made an excellent site. My site’s design is
fabulous, it’s graphics are mind blowing and coding is superb.
But now what? What I seen in the coming days, I am not earning a
single penny because no one is visiting my site.
I think for a while that why all this is happening, then I make a
search on Yahoo and see the first site which is coming on the
top. It doesn’t have a good design like mine but still he is
making good money. Then I came to know that the site’s design is
meaningless if site’s ranking on search engines is not good.

In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for “ego searches”.

The Internet is a dynamic and ever evolving market place. It is full of promises and opportunities. It has the potential to turn people’s fortunes around in very short orders. If you have been on the net for any reasonable length of time, such names as Yanik silver, John Reese, late Cory Rudl, Mike Filsame, Simon Garbowski and Mark Joyner to name just a handful, would not be unfamiliar to you. And if you are not familiar with these names, do not worry about it, you will soon be. These are regular folks that have leveraged the power of technology- the Internet to change their fortunes.