Strategically developing online content helps to ensure a small-business owner’s success in both the short and long term.
Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation to increased website traffic and heightened visibility.
If you’re not a born writer, a simple way to begin writing articles to promote your business is to write list articles.
Your list articles could be a top ten list or top seven list that deals with a specific subject.
Do you love to write? Do you want to put those writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here’s 3 tips to start off your New Year.
1. Brainstorm
Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles… which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, etc.
Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don’t come cheap – the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them. Your PR agency can help your clients leverage their investment by wringing top value out of these articles. Here are some possibilities:
Reprints
The seven Chakras are the hidden energy centres in your body through which you receive, process and transmit life energies. They act as “energy transformers” and influencers of change.
Your thoughts, emotions or actions can either block or activate these hidden energy centres. In this article, I address ways to activate each of the Chakras to improve your article writing.
Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends.
Content is the currency fueling the Internet. Yet, article banks, repositories for authors to promote their content, are still the Internets best-kept secret.
I learned about article banks through a casual chat at a networking event. A few days later, I posted my first article, Five Secrets to Winning Book Proposals. What happened next made me a true believer in the marketing prowess of free content.
I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind.
Don’t Send Me Your Articles
Websites, Bloggers, Ezine Publishers all need content. All business need exposure and advertising. Writing artilcles to share your expertise with others can benefit in a number of ways even if you offer your articles freely.
